Are you struggling to effectively target recipients in your email marketing campaigns? Say hello to the Audience Designer - your new best friend in creating custom profile targeting!
With the Audience Designer, you can easily create audiences based on a variety of attributes such as profile, channel, behavioral, and recency. This allows for more personalized and relevant communication with your subscribers, increasing the chances of conversion and ultimately, revenue.
But how exactly does the Audience Designer work? Let's break it down. First, you'll need to be familiar with the navigational features of (removed brand name) and how data for your campaigns is organized within the application. Once you have that down, you can start creating audiences!
The Audience Designer canvas allows you to combine simple filters to create complex targeting strategies. For example, you might want to target subscribers who have made a purchase within the last 30 days, have clicked on a specific link in your previous emails, and have not yet unsubscribed from your list. By combining various behavioral and recency filters, you can create a highly targeted audience that is more likely to take action.
In addition to behavioral and recency attributes, you can also target based on profile attributes such as age, gender, location, and more. This helps to ensure that your messaging is tailored to each individual subscriber's preferences and needs.
Overall, the Audience Designer is a powerful tool for improving the effectiveness of your email marketing campaigns. By creating custom profile targeting, you can increase engagement rates and drive more revenue for your business.
So what are you waiting for? Start exploring the Audience Designer today and take your email marketing campaigns to the next level!